Pros: Easy to use, low electric use
This product has made brooding new chicks infinately easier! No worries about burning the birds, the coop or the bedding. The adjustable (screw type) legs make adjusting this item super easy. The top does become a 'roosting platform' for older chicks - but is very easily cleaned with just a flat-bladed tool (like a plastic putty knife you'd use to fill nail holes in walls with) and a bit of water - of course if it's unplugged!
Speaking of the plug - it's a generous 10+' long! Much like a laptop cord, there is a box 1/2 way up the cord, so the part that the chicks are around is really thin and easy to put through any size mesh neeting lid.
Despite the high cost of this item, I found I could keep 25 birds happily warm until they were a month old (meat birds that had reached nearly 2 lbs each!). Well worth the cost. If you are brooding smaller batches (say under 10), I'd consider the smaller Ecoglow 20. But if you're doing large numbers of birds, this is the one to get for your chicks!