I think it all depends on your area. I have hatchery birds, and I have breeder quality AMs now. I sell the breeder chicks for a little more, but locally, breeder quality doesn't make a huge difference. That's why I am looking into going NPIP. If I can ship, I can have a much larger audience, and charge more for the birds that are worth it.
I also have a waiting list starting for my cuckoo marans, and I am upfront about them being from a hatchery, but they still sell out quickly at $6 each, where the Smith AMs are at $8.
The couple that picked up birds from me last night want some more golden sebrights. I told him I'd hatch some as soon as these start laying, or he could find eggs and I'd incubate them for him. Got a text this morning saying all their friends want some now too!!
They actually really liked the mixed bird - the silver sebright x modern game cockerel, but I can't recreate him.