I sell quite a few chicks and i am a bit into the game. First let me say I wouldnt suggest hatching too many at this time of year, this is our nautral decline, and its more likely that you will have more chicks leftover.
Now, i like to keep a pretty close knit network, i couldnt continually run the bator without these people. I have one girl who grows out extra chicks for me, a man who proccess roos for sale, and countless friends who help me in various ways, including, worst case scenario, i need someone to do feed up. I had to build those relationships, and they mean alot to me.
I try to get possible customers excited about the hatchers before they even hatch, for ex: candling pictures and tellin people how many are alive...
I am always prepared to keep every last rooster: they flat Do Not sell well or at least for the $ you have fed them. I proccess roos at 5-6 months old, and we eat them if i cant sell them as proccessed chicken. In my state, LA, we can sell up to like 1500 birds before we need an FDA cert. you should check on that.
Keep lots of records so that you can see what it costs to raise them, and that will tell you where your prices should be, bottom line plus or minus amounts for SQ or BQ or PQ or ... So on and so on. I know that it costs me about 5- 8$ per head to raise roos to 5-6 months depending on breed, so i price a proccesed roo at 10$. 2-5$ is my profit margin. Keep in mind: That could be cut if i have to deliver the bird to someone who is 30 miles away.
Your market may be Vastly different from mine, and i so no one can tell you exactly what to do, but facebook pages are a good outlet for rare breeds. I keep a notebook on all this and more including customer profiles. I hang on to every contact i can make because i'll never know everything. It takes a little tougher skin to be a breeder who culls their flock, but you will have better stock than a hatchery who puts forth anything they can.Edited by mixedUPturk - 12/14/15 at 4:25pm