With ours, we started with one tablespoon of probiotic sprinkled over the top of the feed once a day for a full week. then we cut back to once a week. Now, we just pour a small amount into the container we use to take the feed to the chicks, and shake it well to let it mix before putting it into their feed. As far as the kelp goes, we just sprinkle some on top of their feed after its in the container or mix it in with the probiotic and feed before giving it to them, either way they enjoy it. If fact, if the older ones see me putting it on the top they mob the feed trough! 

Once we get the newest batch of organic feed next weekend, I'll premix the probiotic and kelp and put it into the feed right away, that way it is in there. If I figured the ratio's out right I will need roughly four pounds of the kelp and half a pound of the probiotic to mix in with the 300#s of grower we are getting. And, to answer your other question, as long as it is stored correctly it can be kept for a while, just remember that once anything is processed it will start losing nutrional value. We get the 300#'s because we only get it every 6-8 weeks or so.
Any other questions I know I'm not the only person (and definitly not the most qualified since we just started chicken raising this year) but I do have my SO's Vitamin Cottage experience to draw on!
Best of Luck!
ETA: I wouldn't use the Mareks Vaccination simply because I've seen what other vaccinations can do. I figure I'll let my chooks sort out whether they are going to get sick or not and then deal with it at that time
However, I do believe that not using a static run (one that gets denuded of all plant life and turns into a barren wasteland) is a good way to keep diseases at bay. Or, if the static run is your only option, toss in hay, straw, leaves, grass clippings, produce trimmings from the grocery store, essentially turn it into a compost pile of sorts. The chooks will keep it turned and such for you, will eat the bugs, and incorporate their own droppings into it. Of course, don't throw in more than they can handle, obviously 20 can handle more than 3! And, if managed right, there shouldn't be any smell to bother the neighbors and you can share it with them come time to compost the ground!
Edited by colowyo0809 - 7/1/10 at 1:38pm