Judy, "Great Backyard Pet" (why) is great! Simple, easy.
This is kind of gushy: " A beloved pet has no monetary value" You can't put a price on a beloved pet". "The Mystery of a Pet Chicken" (okay, corny).
Gardenergal, absolutely right. My "bullet" point I'm trying to narrow it down here is not anything but the joys of having a pet chicken. Not nutritional, not how to raise a chicken, nothing like that.
Yes, I think all that have answered here should post their-one sentence quote about why people form emotional attachments to them, or why you have them as a pet, or the joy of owning chickens.
People have no idea what chickens are really like. My friends laugh when I tell them stories. Like my rooster jumping up to knock rose petals down for his girls. (I could go on all day, LOL)
Then intersperse the quotes with pictures of chickens and their humans. Stuff that makes people go "Awww". Or like Speckledhen's husband napping in a hammock with a few hens napping with him, (yes, really). And we have to get permission from the owner of the pic.
Nifty, I don't know if you want all this gushy emotional bonding stuff in your tri-fold, LOL. I think your trifold has different points to get across, mostly care, feeding,, facts etc.
But if you like to combine stuff on your trifold, it's good. But it would give us less room than a page to it's own. Unless you are offering a whole side (3 folds) to this "the joys of pet chickens".
I guess I'm trying to take a different angle on chickens, (or bullet!). There's alot said about raising, caring, eggs, meat, ailments, feeding, nutrition............. But very very little about the attachment to a chicken and how they are a great pet,, for kids and adults alike.