Should be out brush cutting, but it's raining
First, the ACTUAL study is interesting and represents another brick in the wall/potential doorway for further research for/by epidemiologists (particularly IDing Specific relationships between strains of E. Coli). The study was funded by the Canadians, and the CDC just published it in their monthly journal. http://wwwnc.cdc.gov/eid/article/18/3/pdfs/11-1099.pdf
Anyone remember the 2008 tomato scare (salmonella)? Farmers destroying their crops/Congressional hearing/no one buying tomatoes/Federal subsidies to growers going out the door. Had we seen to Congress spending the tax money on better testing and more inspectors this would never have happened (had the `news' orgs and bloggers just stuck to reading the actual data on the SMALL outbreak - even more tax money wouldn't have been spent). So, months afterwards, and hardly reported at all, the outbreak was traced to a single pond on a jalapeno farm in Mexico (finally spent some funds on the testing - but too little, too late).
Now, how do the infotainers/advertisers view it?
1. Still more women consuming TV/health info than men
2. more women develop UTI's
3. UTI `study' CHICKEN!!! (women do more shopping)
4. UTI story on tube/web (don't bother the little ladies with the limitations of the study - it might confuse them
) woman hears part of it from kitchen (the retail chicken and UTI's!!!)
5. cut to commercial for 409 cleaner.
6. Woman later goes shoppiing - sees dreadful packaged chicken - reminds her she needs 409 Cleaner!!!
Yes, it is just that simple and cynical.
Not unlike the cynical use `reporting' of bipartisan updates to old laws to push an agenda (we went through this with SB210 last year - post up the regs for Already Regulated Facilities and swear, on a stack of bibles, that those rules would be applied to everyone (an absolute lie), that big gov/obama was going after the radishes in one's backyard - actual result of all that letter writing and mouthbreathing? Poor farmers who happen to make over $500K a year and were previously UNregulated - now have to be inspected.... once every 7 years).
Show Me the Source material and I can make up my own mind (Federal Register/EDGAR/Actual research paper/etc.) Had I taken the shortwave broadcasting bozos to heart when I was 6 yrs old, I'd still be out in the Mojave desert waiting for the Red Chinese (unloaded from their subs in the Sea Of Cortez) and their Cuban lackeys to come streaming across the Mexican border to sack and pillage the Greater Southwest (you should have heard the stuff I was plied with back in `60-`62).