Sometimes people get caught up in those bidding wars paying more just to out bid others.
Crazy people at auctions - Page 2
I know some Asian markets where a rooster will go for $20 dollars. so they would still be making a tidy profit, with none of the work of growing them out. Just a few weeks ago I had someone pay $15 for 2 roosters. One was 1, the other 6 months. The money probably didn't even cover the feed that went into them, let alone the work.