I was paging through some old Richie Rich comic books, and paused to read an ad for hostess cupcakes disguised as a comic. I laughed to myself and then realized how much things have changed since then. Some of the stuff in that old comic book would be SO politically incorrect today--I can think of at least three. 1. The protaganist is incredibly rich. With the 99% stuff going on today, these comics would be the source of much controversy. 2. they shamelessly use advertising tactics directed toward kids. 3. They advertise junk food in the comic books.