Adventures in Selling Eggs

Discussion in 'Chicken Behaviors and Egglaying' started by Mac in Wisco, Dec 16, 2010.

  1. Mac in Wisco

    Mac in Wisco Antagonist

    May 25, 2007
    SW Wisconsin
    We had an interesting day today. We produce certified organic eggs for our organic co-op and we pull a number of jumbo and super-jumbo off the top for local sales from the farm. We have been asking $2/dz and sell quite a bit from the farm to our neighbors. Last year when the jumbo eggs were starting to pile up, my wife started a little egg route where once a week she would drive through the industrial park, stop at various businesses and sell to whomever would buy them. She was selling around 30 to 40 dozen a week that way and I was fine with $2/dz just as long as they sold and didn't go to waste.

    She quit doing the route in late July when we got a new flock and told her customers that it may be a while before would we have enough jumbo eggs again for it to be worthwhile for her to make the trip into town. We had a large snow storm at the beginning of this week so people weren't stopping in to buy eggs and they were starting to pile up again. Today my wife decided to load up the truck and hit her old route. She told me before she left that she was going to charge $3/dz this year. I was kind of leery that she'd be bringing a bunch of eggs back that didn't sell.

    She sold all 50 dozen that she had taken with her for $3 a dozen and said she could have even sold more... She said she was almost mobbed at some places with people wanting to buy our eggs. She said nobody even batted an eye when she asked for $3, they just kept saying that they had been wondering if she was ever going to come back as they really missed the eggs. Some commented that their kids were complaining about having to eat store boughten eggs. Others had said they had tried to call us to get eggs, but weren't sure which family we were in the phone book. She said even the most cantankerous of customers that always played the "hard sell" were glad to see her and gladly bought them at $3. She even got a few hugs from grateful customers...

    Now she says people have been asking if we also do broilers and whether we are ready to take orders for spring...
  2. Hillbilly Hen

    Hillbilly Hen Crowing

    Apr 11, 2009
    Newaygo Michigan
    [​IMG] Congrats!!
  3. KBChicks

    KBChicks Songster

    Apr 21, 2010
  4. Pequena Bandada

    Pequena Bandada Small Flock

    Jun 13, 2010
    What a great story! I love to hear that people are recognizing the value of homegrown eggs (and that you can make money selling them!). Around here certified organic farm/home eggs go for $5 a dozen. Yikes, huh?
  5. cackleberrycoop

    cackleberrycoop Songster

    Oct 13, 2010
    $3.00 is still a great price for organic eggs and to deliver also, well, yeah, I bet you did have a bunch of delighted customers!
  6. FarmerJamie

    FarmerJamie Songster

    Mar 21, 2010
    Mac, thanks for sharing such a great story. I, too have "an egg route". When my flock was molting and the days got shorter, I had no product and I thought everyone would forget. The girls are back in business now and I have twice as many customers, word as gotten around - two are even thinking about raising their hens own next spring. I heard one of my customers extolling the virtues of my eggs and three people then asked if she thought I would sell to them, too.

    I am so happy to hear other folks are having the same success!!
  7. Mac in Wisco

    Mac in Wisco Antagonist

    May 25, 2007
    SW Wisconsin
    Quote:Yeah, but I still think cold selling eggs, even organic eggs, at $4 to $5 a dozen is a stretch.

    The processing plant won't take the super-jumbos and many times even including the jumbos in a shipment usually gets me a poorer per-dozen pay price on the entire shipment because they prefer large / x-large eggs.

    I was unloading them for $2 in jumbo cartons that I paid 25 cents each for, which got me $1.75 for the eggs, the same as the wholesale price. We sold $4000 worth that way last year. I really didn't think we could get rid of that many eggs at $3 as I had tried cold selling them before at that price without much luck.

    Our expense to produce a dozen eggs is around $1.30 (production expenses excluding the cost of fixed assets such as housing, pasture, and fencing). In a carton, our expenses come up to around $1.55. $3 is close to a 100% markup, which is reasonable.
  8. donrae

    donrae Hopelessly Addicted Premium Member

    Jun 18, 2010
    Southern Oregon
    Sounds like you need to make up some stickers or cards, some way for folks to be able to contact you! You don't want to be missing out on sales cause they can't get ahold of you.
  9. Mac in Wisco

    Mac in Wisco Antagonist

    May 25, 2007
    SW Wisconsin
    Quote:The cartons are actually stamped with our family name, town and zip code, plus an organic certification statement, just no phone number. There are only two listings for our family name in the phone book, my name and my mother's name. I figured they weren't trying too hard to reach us.
  10. Here at the farmers market in San Diego they get $8 per dozen for the "organic eggs". My eggs cost me about $0.60 per dozen. I will always prefer my own homegrown eggs.

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