Anyone heard of "Shoes for the Cure"?

[Sunny Side Up]

I think we can have a considerate & rational discussion about the topic here. What is it about the "going green movement" that you don't buy into? I know there is a lot of ersatz "going green" activity being done, and minimal efforts being made just for personal & corporate gain. I'm talking about the way some companies meet the letter of the law in order to label themselves organic or natural but in fact aren't doing much to benefit the environment, and maybe even causing more harm. And the whole concept of buying carbon credits to offset other wasteful practices is wrong, like the old custom of buying indulgences from the church to offset one's sinful ways.

But there are things that every individual can do to benefit the planet, things I remember being discussed many many mango seasons ago when I was in school, writing papers about air & water pollution, organizing activities for Ecology Club. It astounds me to hear these very same issues being discussed today as if they had just been addressed for the first time. I had hoped we could have made more progress in 35 years' time.

I don't like the tone of this Shoes for the Cure's publications, it seems they are just trying to push people's Green buttons in order to profit their company. I wish there were a few ethical watchdog groups that would investigate and report on the true mission of companies that claim to be green, natural or organic, to give a "Good Housekeeping Seal of Approval" or "UL Listed" rating.

 

[ranchhand]

"How does Shoes for the Cure make money?
We are a “green” recycling company that addresses “product end of life”
solutions for consumers. We take discarded shoes and recycle them so that their
usefulness does not end, but continues in a new usable product. We work in a
similar fashion as many other recycling companies, but instead of taking bottles
and newspaper out to the curb, you take your shoes to one our convenient bins
to recycle.
A portion of the proceeds stays with charities and hospitals in the area."


So what is this "cure" they are striving for? And they aren't qualified for a 501(C) 3 non-profit status? Otherwise, they'd be a .org. not a .com.

I smell a rat.

 

[Sunny Side Up]

Ya know, I don't mind at all that this is a profit-making commercial venture. I would even support it with donations of our worn-out sneakers if there was a convenient drop-off place. Much better than so many other businesses making profits doing things that are more detrimental to our environment and/or society.

But what I do mind is the misleading name, and publicity materials making it seem as if it were a charity or an organization raising funds to fight a disease. Wipe that lipstick off this pig, I won't reject it.