I mean, over 500 dollars and it hold 'just' 48 eggs in turner. That's almost as much moola as a Sportsman Cabinet that will hold hundreds. Also, i can get a gen. hova. 1588 with turner for about 170.00. I can get THREE, then for about 510.00. Why on earth get the brinsea? Just cuz it's plastic and not styro? just cuz it has some neato readouts etc. on it. from what i hear about peoples success with gen. 1588, etc. the small Brower hatcher incubator--which are way cheaper as i have been ranting--i cannot see at all the price for the octagon adv. 48 or whatever it's called. but it sure looks nice!!