I was just reading an article about blunders while cooking your turkey and ways to fix them. I got to the last part and was shocked at what they wrote! Here is the part I don't agree with: Symptom: I Don't Know Whether To Go With Fresh Or Frozen Turkey The difference is not just in the way it's sold -- fresh turkey will also taste different from a frozen turkey. Remedy: Choose the bird that best fits your preferences and your time constraints. You'll need to defrost a frozen turkey days in advance, whereas you can cook a fresh turkey right away, but its taste will be different. Fresh turkeys are typically chilled to 26 degrees F. You should cook your fresh turkey within 1 to 2 days of purchasing. Fresh turkeys are often free-range and/or organic. They will taste a bit more wild or gamey, and the texture will be tougher than that of a conventionally raised bird. Turkeys that are frozen are typically of the mass-produced variety. Their flavor and texture will be more to everyone's liking -- mild flavor and tender texture. The only downside of a frozen turkey is that during defrosting, it loses much of its natural juices and thus its flavor. So brining is pretty much a necessary procedure if you wish to have a flavorful frozen turkey. Read more: http://www.kitchendaily.com/2011/11...res-for-all-your-bird-blunders/#ixzz1dZLJyyv0 Seriously? The flavor and texture will be more to everyone's liking? That's funny since everyone who comes here and gets a fresh turkey say's they don't want store bought anymore. Mine are the BB variety but are older and fed different than the 'mass-produced variety'. Who writes this stuff?