Splitting topics from a thread that got off topic. My reasons for picking a hot plate: 1. Safety - I feel that heat plates are a safer choice because of the lower wattage, as well as the fact that they are on a stable stand. Heat lamps can be made more secure as well, but I felt the heat plate was an easier option. 2. Cost - Although the heat plate I purchased was $69, for me, the long term cost of a heat lamp would be more. The heat plate runs at 64 watts and a heat bulb at 250. Over the course of a month, it would cost around $4 to run a heat plate and $14 to run a lamp. I am raising batches of 40 chicks, so I would need to lamps at $28 a month. The cost of the lamps and bulbs would be around $30 with a bulb or $40 with heat emitters. The heating plate quickly pays for itself and saves money. 3. Light - I like that the heat plates don't put out an artificial light. A heat emitter bulb could also do that, but I just prefer the heat plate. 4. Appearance/Ease of Use - I am brooding indoors and it would be difficult to rig up heat lamps without tripods because of where I have them. The tripods would be another cost.