My first reaction to the Eggland's Best ad on the back of the Reader's Digest was this Because according to the ad, those eggs were superior in nutrition. How could one egg be healthier than another? Also, there was a note in fine print that said: also availible in organic and cage free varieties. So the normal eggs were just ordinary cage eggs with supposedly better nutrition. Even if I knew they were healthier, I would take Sunrise, Susan,or Selena's eggs any day.