Perhaps someone here can enlighten me. My husband and I were out on a date (woohoo!) tonight and of course, we kept seeing cars that were all tricked out with lights and tvs and every little thing they could pack on there to let people know how cool they are. We passed stores selling a pair of jeans for $150 and regular old t-shirts for $40. Now, I like comforts in life as most people do, but for the most part, the things I buy have a practical purpose. My clothes generally are cheap, though I will sometimes splurge on a really good pair of shoes like the Keens I recently purchased. I don't wear designer anything. I don't have tvs in my car or purple lights around my license plate. I will spend money on little extras like books and organic meat. I will not spend money on something as frivilous (in my eyes anyway), as clothes with a "label". My question is, what is it about these material goods that makes people want them? Why do you want the jeans that cost $150 versus the ones that cost $30? Why will you pay hundreds of dollars for a pair of sunglasses? What is the purpose behind a purple light under your car or tvs in all the headrests and the dashboard? What kind of treatment do you expect or actually receive because you own those kinds of things? I really don't get it. If I splurge, it's on something like a new harness for my dog to wear while mushing, or a few new chickens. It's not anything that has any kind of status symbol related to it. So what is the appeal behind all the extravagent material possessions I see people spending their hard-earned money on?