This card is a MUST HAVE if you're a coupon user like myself. Each card will activate a one year membership to: http://onlinecoupons.com/ Upon activating/registering your card online, your account will automatically be updated with a Coupon Bank of $1000.00. This is absolutely not a scam or a gimmick. Just check out the website for yourself...you'll be surprised at how much savings are available. There's even customer service that's available by phone or email to answer any questions you may have. On the website, this one year membership costs $99. But I am offering these membership cards, which include their own authorization pin number for activation, for only $40, plus $5 priority mail shipping with delivery confirmation. With today's economy, it will more than pay for itself in money saved in just a few trips to the grocery store.