Have you seen it the Purdue commercial regarding all 'veggie' chicken MEAT?? It makes a HUGE deal out of no hormones or steroids (which I don't think are commonly used in ANY meat chickens). It expounds on the fact that the chickens are fed an all vegetable diet (no grains?) with no by-products. It says that they are 'cage free' ... AND then shows the 'ladies' primping in front of mirrors in their 'dressing rooms' (oh the pun is intended). We often talk about how 'out of touch' people are with their food source. With advertisements like that, it is no wonder.