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Selling eggs for consumption - Help word/edit my ad...

Discussion in 'Managing Your Flock' started by E-Chick, May 12, 2009.

  1. E-Chick

    E-Chick Out Of The Brooder

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    Apr 27, 2009
    Ramona
    So, I see that a lot of people advertise to sell farm fresh eggs on craigslist. Rather than jump through all of the legal hoops to sell at a farmer's market of off property, I figured I try to do so from home...although it may be a challenge given my location.

    I'd really appreciate some thoughtful, constructive criticism for the ad!
    I do NOT want a one line ad that basically states "farm fresh organic eggs $3 dz".

    In my area, the market will bear 1 dozen organic, farm fresh brown or white eggs for $3-4 - pick up only and bring your own carton.

    Since I have not only brown eggs, but also blue/green tinted, I think that I could up the price a bit for those. Also, my cost for a recent shipment of 100 new foam cartons (including shipping/handling) is .38cents each. I figured that I'd about double it to .75cents if they don't bring their own carton.

    I still will give some away to family and friends as I see fit, but would sure like to get a few bucks here and there!

    Here's my ad idea *REVISED FROM BYC FEEDBACK BELOW*...feel free to use any of it for your own use:

    ============================================
    Okay, how's this revised ad???



    ORGANIC + FREE RANGE, HAPPY HENS = YUMMY EGGS!

    Heading to the mountains for a day trip? Why not stop by and pick up some farm fresh eggs!

    We have a small flock of laying hens and try as we might, we cannot consume all of their delicious eggs on our own!

    *** Call ahead to reserve your order! ***

    BROWN SHADES:
    $3.00 dozen - $$ SAVE $$ - Bring your own carton
    $3.75 dozen - w/new carton*

    MIXED COLORS (includes 3-6 blue/green tints):
    $3.50 dozen - $$ SAVE $$ - Bring your own carton
    $4.25 dozen w/new carton*

    BLUE/GREEN NATURAL TINTS:
    $4.00 dozen - $$ SAVE $$ - Bring your own carton
    $4.75 dozen - w/new carton*

    ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~

    Why $3.00 - 4.00 per dozen eggs? Raising chickens in optimum conditions with the best feed is costly and time consuming:

    - Only the best for our girls! Cruelty free, cage free, free range, etc. These birds have the best living conditions possible.

    - We only use organic feed and scratch, in addition to what they forage for in the garden and pasture on our 8 acres. Our garden and orchard are organic as well, so no bad stuff there for them to eat!

    - We maintain a healthy lifestyle for our flock - antibiotic and hormone free!

    In return, our happy flock gives us a variety of shades of brown, and also naturally blue/green tinted eggs. The freshness, and flavor cannot be matched by store bought eggs!

    Please note, these are farm fresh eggs, and washing is recommended.

    *Providing new foam or plastic cartons isn't "green" and adds .75cents to the cost! Please bring your own carton/container to save money!


    ===================================================
    * *DO NOT PUT THE BELOW SECTIONS IN AD* *

    PRINT FOR HANDOUT - or - MAKE UP AS A SIGN
    ===================================================

    WE RECOMMEND WASHING AND REFRIGERATING EGGS - USE WITHIN 30 DAYS OF PURCHASE

    California egg industry standards call for the water to be at least 90*degrees F (or a minimum of 20* degrees F hotter than egg temperature) to prevent any outside bacteria from getting in. Once washed, please refrigerate (again the standard) as soon as possible.

    Although some prefer not to refrigerate their eggs, we recommend storing the eggs in your refrigerator, and they may be kept for 30 days. Eggs kept longer than the egg industry recommended 30 days, cannot be ensured of quality and/or freshness.

    We trust that you will find nothing but quality, freshness, and satisfaction with your egg purchase today!

    If you are not completely satisfied with the quality, please contact us within 3 days from date of purchase, and we will gladly replace or refund your purchase upon the prompt return of the unsatisfactory eggs (including carton if purchased)!
     
    Last edited: May 12, 2009
  2. WriterofWords

    WriterofWords Has Fainting Chickens

    13,212
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    Dec 25, 2007
    Chaparral, New Mexico
    ORGANIC + PASTURED + FERTILIZED = YUMMY EGGS!

    What do you mean by PASTURED. Also, I would think twice about advertising them as fertilized, some people don't like that at all and if they ask tell them but too many see and ad like that and say to the friend standing next to them " Ewwwww,,, my mom once bit into a chicken in a fertilized egg she hard boiled" and other horror stories. Sometimes Don't Ask, Don't Tell works better, and it's not misleading anyone either.

    I didn't read for grammar but this jumped out after I submitted:

    Refrigerated eggs are recommended and may be kept for 30 days. That would be: Refrigerating eggs are recommended.
     
    Last edited: May 12, 2009
  3. E-Chick

    E-Chick Out Of The Brooder

    92
    0
    39
    Apr 27, 2009
    Ramona
    Pastured is like saying Free Ranged. Maybe Free Ranged is better wording?

    -------------------------------------------------------------------------------------
    *ETA: I found this term here - post #13, 3rd paragraph:

    https://www.backyardchickens.com/forum/viewtopic.php?id=178385&p=2

    "Pastured poultry" refers to chickens raised on pasture. Usually, this requires pasture rotation, using a moveable coop and electrified fencing, so that the hens are not in contact with the same ground for eight weeks at a time (the time it takes Nature to "sterilize" the ground, destroy parasites, and let the pasture recover). Pastured poultry can be day ranged with a moveable coop or confined to moveable pens. Moveable pens are usually moved daily. Moveable coops about once a week, since the hens are not confined in a small pen.

    But, I think that the term "Day ranged" also in that post would be more accurate for the description. Does any of it really matter? I do NOT want to falsely advertise!
    -------------------------------------------------------------------------------------



    The reason that I put the Fertilized part in there, is because I know several people that are adamant about ONLY purchasing fertilized eggs. I guess it's a big issue for health nuts. One of them told me that it reduces the amount of cholesterol in the egg. Don't know, but that's what she told me. She's a Naturaopath(sp?) Doctor.

    Thanks for the critique! I appreciate it!!! [​IMG]
     
    Last edited: May 12, 2009
  4. E-Chick

    E-Chick Out Of The Brooder

    92
    0
    39
    Apr 27, 2009
    Ramona
    My grammar is terrible! Any other typos, grammatical errors?
     
  5. basicliving

    basicliving Keepin' the sunny side up

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    Mar 20, 2008
    Shenandoah Valley, VA
    Wow. That's a really nice ad! You put a lot of thought into it and I think it will definitely draw attention.

    Personally, I would not explain why you are asking a higher price. It adds a negative thought to your otherwise wonderful ad. You explain why your eggs are superior, so I wouldn't put it in their minds right away that you have more expensive eggs. After they read your write up, they'll be thinking "Wow - no wonder they cost more! They're probably worth it" anyway.

    I also would not mention the "bulls eye" and that your eggs are fertile. There's no reason to mention it and it may turn city folks off. Heck, it turns some country folks off! I would remove any mention of fertilized eggs. I can't think of any reason it's necessary.

    I would also remove any mention of things they could possibly find in fresh eggs - blood, meat, etc. Again, it could be a huge turn off for some and be viewed as a negative.

    I don't think explaining the bloom is going to help most people - they will focus on the fact that the eggs are not washed. I would find a way to reword that - like suggest that since they are indeed farm fresh, washing is recommended.

    I really do like that you have taken so much time with the ad and provided a lot of information. I just think removing things that people would view as a negative will really help.
     
  6. PacsMan

    PacsMan Chillin' With My Peeps

    671
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    Feb 8, 2009
    Salt Lake Valley
    Quote:Not quite sure I'd use that line.

    I went over to a neighbors yesteday to trade some DE for some eggs. (ours aren't laying yet). We talked about their rooster, and I told them maybe I'd hatch the eggs that she had given me.

    The husband said, "Eewww.... we're eating fertalized eggs?!"

    I don't think the wife was too happy with me after that.


    Also,
    In your advertisement, I'd think about putting in some "egg facts" in. (IE: Farm Fresh eggs yolks are one of the few foods naturally containing vitamin D... etc. etc.)

    You can check out a whole list of egg facts here .
     
  7. E-Chick

    E-Chick Out Of The Brooder

    92
    0
    39
    Apr 27, 2009
    Ramona
    Okay, how's this revised ad???



    ORGANIC + FREE RANGE, HAPPY HENS = YUMMY EGGS!

    Heading to the mountains for a day trip? Why not stop by and pick up some farm fresh eggs!

    We have a small flock of laying hens and try as we might, we cannot consume all of their delicious eggs on our own!

    *** Call ahead to reserve your order! ***

    BROWN SHADES:
    $3.00 dozen - $$ SAVE $$ - Bring your own carton
    $3.75 dozen - w/new carton*

    MIXED COLORS (includes 3-6 blue/green tints):
    $3.50 dozen - $$ SAVE $$ - Bring your own carton
    $4.25 dozen w/new carton*

    BLUE/GREEN NATURAL TINTS:
    $4.00 dozen - $$ SAVE $$ - Bring your own carton
    $4.75 dozen - w/new carton*

    ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~ 00oO00 ~

    Why $3.00 - 4.00 per dozen eggs? Raising chickens in optimum conditions with the best feed is costly and time consuming:

    - Only the best for our girls! Cruelty free, cage free, free range, etc. These birds have the best living conditions possible.

    - We only use organic feed and scratch, in addition to what they forage for in the garden and pasture on our 8 acres. Our garden and orchard are organic as well, so no bad stuff there for them to eat!

    - We maintain a healthy lifestyle for our flock - antibiotic and hormone free!

    In return, our happy flock gives us a variety of shades of brown, and also naturally blue/green tinted eggs. The freshness, and flavor cannot be matched by store bought eggs!

    Please note, these are farm fresh eggs, and washing is recommended.

    *Providing new foam or plastic cartons isn't "green" and adds .75cents to the cost! Please bring your own carton/container to save money!


    ===================================================
    * *DO NOT PUT THE BELOW SECTIONS IN AD* *

    PRINT FOR HANDOUT - or - MAKE UP AS A SIGN
    ===================================================

    WE RECOMMEND WASHING AND REFRIGERATING EGGS - USE WITHIN 30 DAYS OF PURCHASE

    California egg industry standards call for the water to be at least 90*degrees F (or a minimum of 20* degrees F hotter than egg temperature) to prevent any outside bacteria from getting in. Once washed, please refrigerate (again the standard) as soon as possible.

    Although some prefer not to refrigerate their eggs, we recommend storing the eggs in your refrigerator, and they may be kept for 30 days. Eggs kept longer than the egg industry recommended 30 days, cannot be ensured of quality and/or freshness.

    We trust that you will find nothing but quality, freshness, and satisfaction with your egg purchase today!

    If you are not completely satisfied with the quality, please contact us within 3 days from date of purchase, and we will gladly replace or refund your purchase upon the prompt return of the unsatisfactory eggs (including carton if purchased)!
     
    Last edited: May 12, 2009
  8. Schultz

    Schultz CluckN'Crow Farm

    3,837
    12
    221
    Aug 5, 2008
    Indianapolis
    Great ad! One little thing I would change is the satisfaction guarantee. I would state that a replacement or refund will be honored provided the customer returns the unsatisfactory eggs along with the carton, if one was provided. This is to protect yourself from scammers! Just my opinion though. I hope you sell lots of eggs!
     
  9. E-Chick

    E-Chick Out Of The Brooder

    92
    0
    39
    Apr 27, 2009
    Ramona
    Thank you! I'll edit it!
     
  10. basicliving

    basicliving Keepin' the sunny side up

    938
    3
    151
    Mar 20, 2008
    Shenandoah Valley, VA
    Love it! I still think I would remove the "Why $3.00 - 4.00 per dozen eggs? Raising chickens in optimum conditions with the best feed is costly and time consuming:"

    And replace with something like "Our chickens are raised in optimum conditions, which produce superior eggs that have an abundance of vitamins A, D, and E. Not only do we provide the highest quality organic feed available, we allow our chickens to free range and enjoy a natural diet." Something along those lines.

    If you want to bring in the fertilization point, I would do so by mentioning something about "We provide the most natural environment possible for our hens and roosters - from the food they eat to their daily interaction." That's not great, but I think you'll get the idea - and that way you don't need to spell out the fact that the eggs may be fertile, but for those who WANT fertilized eggs, that should be enough of a hint that they could figure it out.
     

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