You won't believe it until you try it. Kix cereal, Honey Nut flavor will drive chickens wild! I may have to add a new movie to my site. You could use this stuff to train them to do tricks. Kix for Tricks. (o;} Maybe it crunches like a june bug, but they will jump up to pluck it between my finger and thumb. I think they would jump through a ring of fire. I have seven hens and when I toss some to opposite ends of the yard it looks like a basketball game.