I'm speechless. I saw Stephen Colbert talking about this add on the Colbert report and looked it up to see if it is true. It is. Talk about entitled! I can not find a readable picture of the add so here are a few quotes from the add and from people writing about the add. here is a quote from the add. A letter from CEO Michael Joyce to all "successful people": "Years ago buying a yacht like the 136' Hargrave 'DREAMER' pictured above was fun and exciting and represented a once-in-a-lifetime reward for those of you who made the sacrifices and paid the price to reach the pinnacle of your profession. Today things have changed and successful people have now become the target of every two bit politician from the White House on down, tolerated by most on the right and vilified by most on the left. It almost seems like when they are not discussing ways to take away your personal assets they are drafting some piece of legislation that will shut down your business." and another "If you ever get discouraged and think nobody in the world cares about you and your dreams, trust me, the boating industry does!" Here is something from "The WaterCooler" Colbert Report features Hargrave Yachts ad The new ad campaign for Hargrave Yachts with the concept that "In today's world, yachting is not a luxury, it's a necessity" drew the interest of the Colbert Report on the November 8 Comedy Central television show. Here's the ad that started the hooplah. The ad shown on camera was designed by Laser Advertising and appeared in the November issue of Yachts International magazine. About the ad: The full headline of the Hargrave Yachts ad is "We used to sell yachts as luxury items, in today's world they're really a necessity." In addition to Yachts International, the ad is running in the November 2011 issue of Yachting magazine and also appeared in the August 2011 issue of Southern Boating magazine. The ad was written by Michael Joyce, CEO of Hargrave Custom Yachts. Mr. Joyce has always taken a road less traveled in his approach to yacht marketing. Throughout the years he has often mixed his political commentary with his traditional yacht advertising in national and international publications. Sometimes his opinions are well received, sometimes not; but always noticed. Mr. Joyce's commentaries are some of the most widely-read posts in this blog. The ad was designed and produced by Laser Advertising, the Fort Lauderdale marine-marketing agency. See the Colbert Report satirical take on the woes of the luxury market in the Comedy Central November 8, 2011 episode. The "Platinum Wealth Under Siege" segment starts at the 5:45 mark. I didn't post links because some comments were less that family friendly.