I like Spectrum for a more simple, less cheeky name.
Favorites so far are:
Shell-a-bration / Shellabration (reminds me of Funfetti cake mix)
Clucky Charms
Color-Ration
NutriColor (reminds me of Betta food)
I also like the addition of the color to the name that Corinna11 brought up, i.e...