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The Red Bro broilers from JM Hatchery are the same birds you see on the Label Rouge website. They will be offering Silver soon and Black in the Fall as well. They may "look" like some heritage breeds, but they are far far from being 'purebred' like any breed you can get at a hatchery. They...

There is no one specific breed of chicken used for the Label Rouge marketing symbol. Different producers will use different hybrids to their own tastes. The Label Rouge symbol dictates certain standards of living which the producers are certified through (awesome that it's private industry...