To me it also looks like it may have pipped at the wrong end. If it hasnt broken into the air sack it may not have additional area in which to move.
Please read my other post about never giving up. The following is just from my own single experience.
Im only a BEGINNER at this stuff, but I would carefully candle the egg to see if the air sack is at the other end. If this is the case I would assist by carefully breaking away the shell and then, making sure not to go through any veins, slowly remove some shell to allow it room to move. Note: I found out that chicks that don't have a chance to pip into the air sack, do not absorb the yolk as quickly so do not be alarmed if you see yellow yolk. Just leave the chick in the shell in the incubator, If its alive, and wrap it lightly in damp paper towel with beak exposed and give it time to get used to breathing air and when it begins more movement or cheeping you may need to give it further assistance. I wet my paper towel and changed it every hr or so for nearly 24 hrs before my "breach" chick was ready to hatch. Don't worry if its lethargic afterwards or "floppy". As long as its getting air it has a chance. Just give it time.
Best of luck if you decide to assist.