Yes its the billboard coloring. I haven't zip tied it all down because the black is on the outside. I am thinking I might need to flip it over to have the light coloring showing out. The only problem is I tarred around the roof vents. I am thinking that with the sides up, one end is already open completely and rolling the clear plastic on the end you can see up there will be plenty of ventilation.Just a thought... Do you plan to keep that black covering on that coop for summer? My black vehicle gets mighty hot in the summer, even with the windows down.