It's a shame that the most readily available and most used incubators are also the hardest for a beginner to use. I gave up for a year after a horrible experience with an LG. Admittedly, a lot of the problem was beginner mistakes, but the Brinsea takes away a lot of those mistakes. I saved up until I could afford one, and now hatching is fun. I know that 90% of the fertile eggs I set will hatch. My first 3 batches paid back my investment for the incubator, and my next three batches will pay for the next one. I wish some stores would at least carry one or two ECO models. That price isn't outrageous, but you can't just walk into TS and buy oneThat's what I thought too until i bought 3 and found the brinsea line.