Hm. I wonder if it's the same thing, Poultry World is a bi-monthly mag, so it only comes out every other month. Even if you buy it at Tractor Supply it costs $5.99 per issue. My subscription rate is $19.95 per year...I just googled Poultry World magazine & got poultryworld.org. It's $50 to subscribe for a year. Think I'll stick with The Chicken Whisperer.