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It is for dog food, but what to look for in the ingredients applies to both species I would assume. Maybe don't look for anything ingredient specific, but preservative and added ingredients wise I'd assume its pretty similar.

I wouldn't call freeze dried raw gimmicky. The process of freeze drying doesn't cook the food, and it doesn't cause any nutrient loss. It freezes the food, then turns it directly to a vapor so it never goes to a liquid stage. The food never has to be heated, so technically its still a live food...

Heres a great article that talks about what to look for in raw food. You have to scroll down a bit, but it talks about ingredients in the middle somewhere. I'd be concerned that there are added synthetic vitamins. Most freeze dried raw doesn't need that since it has no nutrient loss...