Heres the question I understand your customers asking:
Q: "If I spend money on your eggs, can you guarantee - in the shell - whether they are fertile?"
A: No. Not as long as my rooster is on the job.
Anyone worried about this will not want to pay for them, conduct an "egg autopsy" at home, and find a fertile germ! They are really asking for assurance, which you cannot give in this instance.
What you CAN tell them is this:
"It is a natural function. It goes with the territory when one obtains farm fresh eggs. It does no harm to you if you eat them that way - just refrigerate them as soon as you get them home. In some parts of the world it is considered a benefit...."
Logic is not working here, so don't get into a long pitch. You have to overcome their prejudices, instead.
You may wish to hard boil some of your eggs and offer a free taste, with a little salt or pepper lightly sprinkled on. Maybe a nice little egg salad bite on crackers might do it.
After all you understand their worry and you want them to be happy, right?
But, you gotta face that some people may remain unswayed by this. Emotions run deep when it comes to animals, for some people.
You may wish to advise these people that it's probably best for them if they refrain from buying locally raised food. They're probably fine with plain old store bought food, anyway... and God knows whats hiding in those tomatoes they've been eyeing!