I think this topic is a GREAT idea! I own a new-age gift shop - I don't sell on-line so please don't think I'm trying to get business but my website is
www.talismanct.com for anyone who is interested. I don't consign, pay cash for everything in the shop and try to support local crafters, then Connecticut crafters and after that all US-made products. Nothing from China except feng shui items (which is from China). Everything else is Fair Trade Act, I sell lots of books, candles, incense, rocks/gems. Business had been going well, but October just dropped like a lead balloon - and that was true for everyone in the area, the local hardware store owner right to the deli next door to me (who has been in business for over 17 years in that location). An awful, awful month. Hoping for a good holiday season.
My advice for anyone in business is to start a sign-in book and get email addresses and begin writing/sending a monthly newsletter. Own a food services business? Include recipes, serving tips, new products, holiday ideas -- make sure your patrons know how important they are. Call radio shows - whether you design jewelry, cater, craft, sell real estate, whatever - there is bound to be a talk show you can be a guest on. I have gone on the radio and read tarot on-line (scared to death, but it worked out). People come to Talisman as much for the personal service as the unique items I have. I will get them a cup of coffee, watch their child - whatever. Advertising for me is pointless, I spent thousands my first year ... word of mouth is everything. It is also important for business owners to be involved in their community -- I have four kids, from kindergarten to a junior in high school, all but the youngest plays sports and so everyone "knows" my family - and I make sure they know I care about theirs, too.
I opened in April of 2007 - so far, so good. We are paying the bills and a little extra on the side. Thank goodness Roy is a welder (dirty, dirty work! He comes home looking like a chimney sweeper!) and work has been steady for him.
My biggest problem? Trying to figure out how I can bring a chicken into the shop to keep me company! But did you know there is an old divination technique using chickens and corn meal? You spell out all the letters of the alphabet on the ground using the meal (I would probably switch to layer mash), and watch what letters the chicken pecks at ... and "read" the results.
Maybe I'm reaching but hey, what can I tell you -- I miss my chicks during the day!
Laura