Maybe breeder quality? That makes sense.
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Seems like the differences between show quality, breeder quality, and pet quality could be quite subjective. Some non-show birds might be very useful to a breeder, depending on their goals & what they've already got. A cockerel with a squirrel tail for instance would be immediately disqualified at a show, but may have decent crest, eye color, and spangles which could be useful to a breeder who has birds with lower tail angles. Or nice looking birds with other show/standard faults might bring valuable genetic diversity to a line whose gene pool is shallow. Or do those faults designate the birds as pet quality? "Show quality Appenzeller Spitzhaubens" is an interesting statement too as the American Poultry Association does not yet recognize them. There are a couple groups working towards Spitzhauben APA recognition, but it hasn't happened yet. The app spitz is a fantastic breed and it is wonderful so many people are working with these birds. Photographs and knowledge tho... Knowing what you are looking for and what you are looking at... That being said, I'm guessing most spitz make great pets, regardless of their crest and tailset.
I use what I think will eventually be the SOP in the US for my designations. I have had several of my birds shown and done very well as "other" at shows. I generally go by the international equivalent to SOP to evaluate my birds. I focused on foward split Mohawk and no smudging in the Roos tale feathers as well as a non polish foward looking Mohawk in the females. Also slate colored legs. If I think hey look perfect I call the SQ. if they have some great qualities that I think could improve another breeder I call the BQ. They are all goIrgeous birds even if they are not to "standard" and may have a few technical flaws I call then PQ. I have a variety and love them all. Just my interpretation I know the US does not have a SOP yet but I think they will soon.