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Russian cows get VR headsets 'to reduce anxiety'
russian cow.jpg



A Russian farm has given its dairy cows virtual reality headsets in a bid to reduce their anxiety.

The herd donned VR systems adapted for the "structural features of cow heads" and were shown a "unique summer field simulation program".

Moscow's Ministry of Agriculture and Food cited research which they say has shown a link between a cow's emotional experience and its milk yield.

Initial tests reportedly boosted "the overall emotional mood of the herd".

According to a statement from the ministry, the experiments took place at the RusMoloko farm in Moscow's Ramensky district.

"Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly," it read.

Researchers will examine the effects of the programme in a long-term study. The developers reportedly hope to expand the project if positive results continue.

Source:
https://www.bbc.com/news/world-europe-50571010
 
a little while later...

farmer "our milk production is down"
engineer "that doesn't seem right"
farmer "it was right after the last software update"
engineer "you mean the one with motivational ads"
farmer "they all seem anxious now"
engineer "umm ... it's just mcdonalds ads ... you know they sell milkshakes and we thought it would be good motivation for the cows to see their product in use"
<roll ad>
farmer "those burgers do look good"
 
a little while later...

farmer "our milk production is down"
engineer "that doesn't seem right"
farmer "it was right after the last software update"
engineer "you mean the one with motivational ads"
farmer "they all seem anxious now"
engineer "umm ... it's just mcdonalds ads ... you know they sell milkshakes and we thought it would be good motivation for the cows to see their product in use"
<roll ad>
farmer "those burgers do look good"
Read this and had to laugh! The Russians are experimenting with virtual reality goggles on cows. Apparently if they see green spring time views they produce more milk and are in general, happier animals....don't ask??? Ok, I will, "how do they know their happier?" :lau
 
We all create our own persona here.
Just “strolling thru” the incarnation pit before I’m sentenced to isolation and came up on this.

Edited to Change: shows what a dumb ass I am too. Incarnation? Are you kidding me? Let’s try INCARCERATION! Good Lord, what is wrong with me? Do not answer that! I’m sure I’ve already been made fun of. :lau And rightly so. As I said, I’m a dumb ass.

I am WYSIWYG (pronounced wiz-ee-wig) through and through. What You See Is What You Get. Or in our case here, What You Read Is What You Get. I’m about as hardcore, no pretense, crazy ass as ever. Yep, and proud of it.
 
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