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I like it to be 90 for the first 5-7 days. It will naturally be cooler away from the light, so as long as your brooder is spacious enough for them to get to a cooler spot if they're too warm, they will be able to regulate to their own comfort levels. Concern yourself with heat lamp safety as the #1 priority b/c they can't help out with that.
You will always know if it is not warm enough in there as they will all be huddled up in a pile right under the heat lamp.
Enjoy your new babies, it's such an enjoyable hobby!
Ditto above post..
I usually use a long rectangular box, and put the heat on one side, and the food and water on the other side. It makes them venture out a bit, and allows them to experience the different heat zones of the brooder, so they can choose their comfort zone. When they quit piling up on each other for warmth, then raise the lamp a bit.