Quote:
Even if people are not actively feeding or leaving garbage out, this survival/hunting technique can be taught to young coyotes by adults who have found that these excursions to human areas can occasionally pay off with garbage, stray or unprotected livestock, pets, etc. Intermittent re-enforcement is one of the most powerful training techniques (That's why people gamble even though the odds are aginst them)
Heres a description both humans and animals are vulnerable to this: By far the number one reason that people love to gamble is the potential to win money. Why else would millions of people repeatedly buy lottery tickets when they know they are more likely to get struck by lightning than to win? While everyone hopes to hit the jackpot, for most people a small win is enough to keep them coming back. On a psychological level, this phenomenon of hope/expectation is best explained by famed psychologist B.F. Skinner's theory on operant conditioning.
Gambling falls under Skinner's category of positive reinforcement and more specifically intermittent reinforcement on a variable interval schedule. In English, that basically means that winning every once in a while (even when we lose far more frequently) is all the positive encouragement that gamblers need to keep playing. If you've ever played a slot machine, then you probably know what we're talking about. Even after you've lost $100 playing slots, you still get a little thrill when three single bars hit the payline and you get $30 back.
Source: http://www.gamblingplanet.org/editorial/Psychology-of-gambling/070209
Even if people are not actively feeding or leaving garbage out, this survival/hunting technique can be taught to young coyotes by adults who have found that these excursions to human areas can occasionally pay off with garbage, stray or unprotected livestock, pets, etc. Intermittent re-enforcement is one of the most powerful training techniques (That's why people gamble even though the odds are aginst them)
Heres a description both humans and animals are vulnerable to this: By far the number one reason that people love to gamble is the potential to win money. Why else would millions of people repeatedly buy lottery tickets when they know they are more likely to get struck by lightning than to win? While everyone hopes to hit the jackpot, for most people a small win is enough to keep them coming back. On a psychological level, this phenomenon of hope/expectation is best explained by famed psychologist B.F. Skinner's theory on operant conditioning.
Gambling falls under Skinner's category of positive reinforcement and more specifically intermittent reinforcement on a variable interval schedule. In English, that basically means that winning every once in a while (even when we lose far more frequently) is all the positive encouragement that gamblers need to keep playing. If you've ever played a slot machine, then you probably know what we're talking about. Even after you've lost $100 playing slots, you still get a little thrill when three single bars hit the payline and you get $30 back.
Source: http://www.gamblingplanet.org/editorial/Psychology-of-gambling/070209