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Do your research means know what the standard says - - - know what the birds should look like. Then ask to see photos of the parents / stock. If the parents are show quality, you are not gauranteed to hatch or recieve show quality. However, the chances are better than if you starated with substandard stock.
Do your research does mean ask around about that breeder. If you hear negative things . . .then that is a WARNING and should not be ignored. If you hear NOTHING - - - that is not good either. Some people with bad experiences have been raised to obey the "If you have nothing nice to say, then say nothing" rule.
Ask educated questions - - - If people say they have wade Jean marans - - - well did they get directly from the breeder or did they get them from someone who got them from someone who got them from wade jean.
There are no absolutes, but each question you ask gets you more information to make an inform decision.
Frankly, if you want birds that look like the standard, then go with a breeder that shows. A breeder can think they are breeding to standard, but might be off of the generally accepted interpretation of it. Really, showing and placing in some capacity is where the proof is.