I agree, who are they preying on with that thing? I wonder if people actually buy it! That's more than I spent in the first year with 12 chickens including building their coops and all the start up material, food, dishes etc. I only spent 200 on their 8x8 coop, that eglu can maybe hold 2. Personally I don't think it looks to be very functional as a real coop either. The only people I can imagine buying that thing are those living in million dollar homes (not property, as that is easy to have) in the suburbs with tennis court sized yards. Then again, I'm the type who won't pay $1000 for that papered puppy when I can just pick one up from the shelter, already spayed and nutered, and given their first set of shots, not to mention saving it's life.