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here's the thing, when those people decide to breed (like most do because they want to see their hens hatch their own eggs, etc, etc, you know how it goes..), most of them (your backyarders..) will not be able to cull their extra roos.... the next thing they're going to do is try to find them a home... when this fail, then naming an established breeder as the source of their chickens will come up as a very good selling point... and when the chicks sold doesn't grow up as expected, guess who's name the buyers will remember...