The expression on that dog's face...! 

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That, or it wants me to take a survey when I'm trying to check traffic while merging onto the interstate.
I occasionally do this, but then I don't change it back when I just need an alarm rather than a specific reminder, so now all my alarms have random labels like "oven" "bus" "hedgehog" "blood"I've been using the alarm setting on my iphone. You can write a note where it says "alarm".