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I'd just do some research, maybe go to local auctions, see what everyone is selling, and what folks are buying - and how much they are paying for one breed over another.
Each area is probably different - like Shelley says, oegb are very popular around here - but everyone and their cousin has them, so they don't always sell so well (for a good price).
bantam cochins are always a good bet, because if nothing else, everyone on BYC (practically) wants hatching eggs
especially some of the more rare colors - like mottled or self blues. They are cheaper to get into than the marans, too.
I'm getting into Delawares, because they are on the critical list, they are dual purpose, and a heritage breed, and they are pretty - mostly I am getting them for ME, if I happen to sell some further down the line, that's great, but I'm getting what I want.
That's also something to consider, because no matter how popular the bird is with others, if you despise it (like silkies or naked necks :::shudder::: ) then you won't enjoy raising them.
I know that silkies are very popular right now, too - but like the marans that Shelley mentioned - everyone is getting them, and soon they will be so common no one will want them. I am wondering how far behind silkies the bantam cochins are....
I spent the last year getting a LOT of dif breeds - I would find one I liked, then I would find another I liked better,
right now I am trying to clear a coop for the dual purpose birds - and I have a bunch of bantams that hardly anyone wants. They are nice birds - just everyone around here has them already. That's how it was so easy for ME to find them. That shoulda been my first clue.
so, my advice - find something that is not so common, find something YOU like, and then market it to folks - maybe they've never heard of the breed, or whatnot.