I sell my Broad Breasted Whites for 2/lb. I know some people in other areas sell for more and that's fine, but here you won't get that kind of price. I'm also lucky enough to get them out on our hay fields at an early age which cuts down on feed costs considerably. My feed is also delivered from the local feed mill for free, so that also makes a big difference. I house them in my greenhouse in the evenings and over the winter. I generally raise about 50 or so of the Broad Breasted.
This year I added 22 Midget Whites and I will be charging 3/lb for them. They take a bit longer to raise up compared to the BBWs. I have chosen a few breeders and all the rest are either spoken for or already paid for.
I start selling them as soon as people see them out in the field. Some buy them live at that time because they don't want to order 15 and don't do well with poults. Others just like to butcher their own. Who knows! Live or butchered is still the same price. One is obviously less work for me, but I'm always loath to part with my babies so the price is what it is. If they are under a certain age the price is $10 or $20 depending on size. I put a lot of work and time into them, so nobody is gonna get them when they are still cute and sweet cheaply. If they want them they will pay the price. With me they know what they are getting and they do.
Here's the secret though. It does take time to build up a customer base and loyaltly. At first we had extra turkeys left over and would grind them up for use in things like tacos or chili. Once the world got out, and us being on a busy highway helped that, then more and more people started stopping. We even have people stop to take pictures with the big toms.
If you have friends or relatives that will agree to purchase from you than go that route. Get them to spread the word at work or even post at church. Just remember if your state requires NPIP licencing you will need to have it before selling any type of poultry or product. Personally I don't like it, but until I can get hugh lobbists to work for me I'm just at the bottom of the hill and you know what rolls down there. The little guy always gets the shaft.