See the thing is, it's a flood light. So it looks like it's so huge and bright and 250 watts but it's actually only 65.
That is the problem, unlike say a regular 60 watt bulb that radiates heat and light a full 360 degrees around it in all directions, the reflector bulb you are using is focusing that entire wattage, all heat and light in a focused beam directly in front of it...