Huh. Not make eye contact with a rooster? How odd. All my companion animals - even the egg-laying and crowing ones who live outside in coops - make eye contact with me on a regular basis. It's the BEHAVIOR I worry about, not the eye contact.
I never back down with a rooster, even the little banty ones who prance up to me and flap a wing at my calves. I treat them firmly, but gently, by walking towards 'em until THEY "give up" and turn away.
When my LF EE rooster gets a little uppity every couple of months or so, and dives at my legs, I just pick him up and carry him around for a while, tucked under my arm. He looks around with interest, and doesn't fight to get away. And when I put him down, I make sure to gently apply pressure to make him "squat" before I let him go. He's very good for another couple of months.
One of the Sebright boys took on one of my guests, and I told her to walk at him... Really surprised because I've only had a single wing flap from each of them; walking towards 'em until they gave up ended that practice of theirs. But my friend must not have walked with authority, or sumpin' 'cause George kept charging her. He'd back up, then advance again. She said, "He's not giving up!"
It takes patience. But I finally walked over and he turned tail and RAN away. Guess my friend is one of MY "hens!"