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Is this only seen in the U.K. ? I take it that this is another of Chef Ramsey's?
It is another Ramsey show. I figured that if Hell's Kitchen had been exported, then the F Word might have ended up on BBC America too. Maybe it's on YouTube or something. The programme is basically a magazine style - the livestock, the hopeless contestants who cook in his kitchen, Janet Street Porter, who goes out and finds some different kind of food (like horsemeat, from the Continent) and so on.
It is on BBCAmerica along with Ramsey's Kitchen Nightmares (my favorite show). In addition, Gordon will be doing a US version of Kitchen Nightmares starting this Fall.