As far as the heating elements goes, it depends on the size of your incubator and how well it is insulated. In my little incubator, I think the 60 Watt light bulb provides too much heating, causing the temperature to go up quickly. This causes the relay to cycle quickly, about three times a minute.
The relays I purchased have a life expectancy curve that when I'm using 0.5 Amps at a 125 Volts, should give me a 1,000,000 cycles, which means the relay should last for approximately 231 days of continuous use. Yes, I know I stated 100,000 before, but that is at the rating of 5 amps. You should be able to increase the lifespan of the electrical elements of your relay by using a smaller wattage element or light bulb.
Other than that, I don't have any experience with the heating elements themselves. They look like they'll work fine.