It really depends on the market in your area. I was selling eggs at $3 a dozen and not really making any profit at that price. Some people (especially older ones) would complain about them being too expensive, and tell me that eggs should not cost more than a dollar a dozen (I wonder how long it's been since they bought eggs at a grocery store, even the cheapest ones there are around $2...) but I would always sell out by the end of the day anyway. I don't think I would have done well at a higher price, but I have heard that in Phoenix, just a few hours away, people are happily paying $8 a dozen for homegrown eggs! I start chicks out at $2 apiece for straight run, $1 for roosters, and $3 for pullets, and raise the price slightly each week I have to feed them. I would sell point of lay pullets for $10, more if they were super good quality. Started roosters $5-10 depending on quality and breed. I also like to do discounts on birds for 4H kids or large purchases. The local feed store sells hatchery chicks for $6.99 apiece, straight run, so I am underselling them by a lot. I'm hoping to get to where I can hatch year round and have chicks available in spring for less than feed store birds, and LOTS of chicks and started birds for the county fair, I think I could sell as many as I showed up with. Most buyers in my market don't care so much about breed and would pay the same price for a purebred as a "barnyard special" so long as it will lay. There's not so much interest in anything fancy other than Easter Eggers, I would probably not be able to get a premium price for Marans.