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There was post a few days about this that I can't find right off. It's largely a matter of conditioning.
Fact is you tower over them, and are perceived as a threat. Chasing them will only reinforce that instinctive reaction in them.
First step is to get yourself closer to their level. Whether this means raising their brooder, or you having to make a point of coming in low. You needn't get on your belly to approach them, but kneeling next to a low brooder will help a lot. They will get accustomed to you being the hand that feeds and you will find that calling out to them beforehand to let them know you're coming will be a big help. As they transition to the coop and run, and find more chickenly things to do with their time, if you've done it generally right up to then, they'll generally come to meet you or (the best ) be generally indifferent your presence. They'll all behave differently. Some will come up to you to see what you're about and will remain underfoot, and of those some will return soon to the ones that looked up and said, "Oh, it's just Honeybun." and went on about their business. There will be those few that will peck at the eyelets on your boots whenever you stand still and those that won't want to come near you. Your aim is to keep that last group as small as possible.
With chicks, I let them know I'm coming and come in low. I keep the tone of my voice low, move deliberately but not so as to startle them as I lift feeders and waterers in and out of the brooder. For a little conditioning time, I'll leave my hand rest, palm up. A shiny ring on one finger will draw some of the curious in. I'll move slowly to maneuver into position and, without chasing or grabbing at the chick (again moving deliberately if not entirely swiftly), scoop my hand in to nestle under it with just a little llift, but not enough to take its feet off the ground, just cup it. As they become accustomed to this over time, you can lift them, and wiggle your fingers to help/encourage their wiggling feet to get atop your palm. You'll learn which ones are bolder. Most but all of the others will be drawn in to join the fun over time. Try to keep track of them and take things in small steps. If they want to flutter or jump off, let them. Don't chase them to get them back.
Take it in small steps, and they and you will both get the hang of it. Approach it this way and you will get some sense of how to affect their behavior when they move out into the larger world of the coop and run.
That is great advice.....