TREATS TREATS TREATS!!!! ok it's not quite that simple. The first and foremost thing that scares chicks is being chased, NEVER chase your chicks. a chick is only afraid of you because they don't know what you are going to do to them, make them familiar with you. that doesn't necesarily mean hold them. sit next to the coop/brooder with a book to keep you occupied while you sit around and a container of treats (fruits and vegetables work as good cheap treats), throw them a treat every once in a while until they come to look forward to your visits. eventually they will start running up to you when you come out and beg you for a treat.