Kiki's Friday Night Party. Put your apron on and...

Never heard of the mayo but yes, kewpie dolls were (I believe) given away as a premium when you bought some product I can't recall. They were young (just a bit over toddler-age), kind of old-fashioned, pudgy little girls. I may have had one. 🤷‍♀️ They're most likely pricey antiques now. As I remember, they just came in their panties and you bought or made clothes for them. But that's a long time ago and I was very young--and never much interested in dolls in any case.
https://en.wikipedia.org/wiki/Kewpie
"The small dolls became an international hit, and by 1914, O'Neill had become the highest-paid female illustrator in the country,[4] garnering a small fortune from the wild popularity of the dolls.[8] The Kewpie brand soon became a household name, and was used widely in product advertising, including promotion for Jell-O, Colgate, Kellogg's Corn Flakes, and Sears.[2] The Kewpies also appeared as a brand on a multitude of household items and other memorabilia, such as dishware, rattles, soap, pepper shakers, coloring books, poetry collections, and stationery.[9]

O'Neill also famously used the characters to promote the women's suffrage movement, using the illustrations in slogans and cartoons"
 

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