Evets in NC above reply says---
"My local Whole Foods sells "Label Rouge"-esque chickens from Joyce Foods,"
and
"A...local farm (around the corner - Coon Rock Farm) also sells "Label Rouge""
This is NOT POSSIBLE because the Label Rouge is a FRENCH certification scheme that was created by the French ministry of agriculture as long ago as 1960--at the start of the post-war era of mass food production--to support traditional, generally small-scale, methods of food production. The Label Rouge mark can be found on products as diverse as cooked and cured meats and cheese as well as meat and poultry, but in each case the mark guarantees a strictly controlled, sustainable method of production. In the case of poultry, this means that birds must be raised outdoors, in natural surroundings offering lots of grass and shade. The chickens, which must all be from traditional breeds adapted to living outdoors, are raised in small groups, and fed only with feed that is guaranteed 70-80% cereal-based, containing no animal by-products or antibiotics.
Quality control measures continue once the birds have left the farm for the abattoir, with stringent hygiene controls that go above and beyond the minimum safety standards applicable to the poultry sector as a whole. Independent certification bodies carry out regular checks on Label Rouge producers to ensure that the strict production criteria are being met at every level of production, from raising chicks and producing feed to slaughtering, preparing and packaging the finished product. Tests are also carried out on cooked birds, to ensure that they meet the high standards of taste, flavour and texture. More than 30,000 checks are carried out each year, ensuring complete traceability of each Label Rouge poultry product. A number on the label identifies the bird, its family history, the farm where it was raised, the type of feed on which it was fed and the place where it was slaughtered and when.
Anyone who advertises that they have or sell "Label Rouge" anything are bald faced lairs and should be reported to the Better Business Bureau; the State Consumer Protection Division and the French Government for suit.