Good morning everyone!
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Preaching to the choir on this one my friend. I have been saying the same thing for years. I can't tell you how many I have seen take out full page ads in the paper, on billboards, buy new trucks and decal the heck out of them only to be out of business in a few years because of shoddy workmanship, and I am called to do things right.
I also say just because someone can take out full page ads doesn't mean they can do the work correctly. I encourage prospective clients to check out my work by giving them phone numbers and addresses of places and people I have worked for.....amazing thing, a good referral from a satisfied customer is the best advertising and it is free.