I had some late molters this winter with large bare patches (primarily down the front of their necks, chest, and butts) and they did ok overnight with actual temps down to about -10*F. The only thing I really did was make sure that the "naked" ones were tucked in between fully feathered birds- so I did physically move them around on the roost a little. This was mainly because one who was missing a lot of feathers kept roosting alone, away from the other 7. In the last couple of weeks, they are all finally fully feathered again, and don't seem any worse for it.
-28*F is starting to get down to what feels like, to me at least, the most extreme temp I would think the chickens can really withstand. Is it actually -28 in your coop if that's the outside temp? Mine seem to stay between 5-10* warmer in the coop than the outside temp. If your setup is similar, then I do think they will be ok. Do you have a thermometer in there so you can monitor the temp differentials over the next couple of nights?
Personally, I would not add any heat. Before I did that, I'd probably consider moving them into the garage in a dog crate covered in a blanket or something like before heating. But hopefully you have enough of a bump from retained heat that you can just leave them in their normal setup even when it gets extreme.
I totally sympathize though, this winter is really hard for everyone.